Dos and Don’ts of Purchasing a Diamond

Most people think that purchasing a diamond is an easy task. They tend to go to a retailer on a whim and purchase the most expensive gem on display. There are a lot of things which can go wrong here. Buying a diamond is a task, which should not be taken lightly. The most popular reason for why it shouldn’t be taken lightly is that it costs a lot. Secondly, a gem serves to make an occasion memorable. One wouldn’t want to sour that memory by adding a counterfeit item to the list.


You could avoid purchasing an inferior quality stone if you knew the basics of diamond shopping. There are four leading qualities of a diamond. The most popular and renowned quality is the carat weight. The heavier and bigger the diamond, the more expensive it is. The diamond cut is another crucial factor, which plays an important role in its purchase. One would obviously choose an intricate and delicate cut for his / her loved one. There are various types of cuts available in the market, the princess cut (round cut) being a generic and basic cut. However, the cuts depend on the retailer. The third vital quality possessed by a diamond is its color. The range of colors offered is dependent entirely on the retailer. The last factor is the diamond’s clarity. There are six categories of diamond’s clarity. However, high-end retailers tend to keep the higher quality diamonds. These categories are:

  1. Flawless
  2. VVS1-2
  3. VS1-2
  4. SI1-2
  5. I1
  6. I2

Retailers provide their customers with a variety of diamonds. They might have a wide range catering to their huge audience. Taking into consideration New York’s finest retailers, and an associated with the Diamond Dealers Club (DDC); this is a prestigious association adding to a diamond dealer’s credibility in the market. Another credibility builder for jewelers is the testimonials, which satisfied customers, are willing to provide on their site. These show for the number of satisfied transactions they have made over the past years of services rendered.

Diamond jewelry is a risky business and requires a professional to tackle customer complaints and queries. Hence, jewelry distributors are also considered to have the best customer care service department amongst the retailers. They use their years of experience serving the people in this industry to help all of their new customers make the perfect purchase. They understand and analyze the event, taking into consideration your desired taste in jewelry.


Unlike other retailers in the market, most diamond jewelers believe in long-term relationship building with their customers. Their knowledge and experience has led them to make numerous transactions with new customers, frequently. They provide their customers with unique designs. A promise to deliver top quality G.I.A. certified diamonds and craftsmanship is an add on for any diamond retailer. Putting their customers’ priorities first and catering to all their needs and wants is their motto.

Choosing a trustworthy and credible retailer diminishes your chances of purchasing counterfeit products. Visit Yelp and Google+ to check out the reviews of the best diamond jewelry stores in your surrounding areas.


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